Now, let’s break down why their ads weren’t working (aside from the fact that they’re all basically the same thing). 

First, they lacked a strong hook.

Here’s the truth: if your video spends the first 10 seconds introducing yourself and explaining what you do, you’ve already lost your audience.

People simply don’t have the patience for it. Instead, you need to grab attention immediately by diving straight into the pain points that resonate with your audience.

Second, the videos didn’t showcase testimonials or results.

In today’s world, social proof is everything. If people can’t see real results or hear success stories, they’ll scroll right past.

These videos completely missed the opportunity to build trust and show proof of what the treatment could do.

Third, they were way too long.

Almost TWO MINUTES of content? That’s asking for a miracle in today’s attention economy.

Videos like these should be concise, punchy, and to the point—ideally no longer than 30 to 40 seconds. The length alone signaled a lack of understanding about what works in video marketing.

And finally, the content missed the mark on audience targeting.

From their ads, it was clear they didn’t fully understand their audience.

The people most frequently signing up for the treatment were parents aged 35-65+, likely looking for solutions for their kids.

But from what we discovered, the real sweet spot—the audience with the spending power and buying intent—was adults aged 24-35 who wanted to treat their own acne.

By failing to tailor their messaging to this group, the videos weren’t resonating with the very people who were most likely to convert.

So, what did we do?

We flipped the script.