You're Not Lazy—Your Content Strategy Just Isn't Built to Win.
If your content has been showing inconsistent results, it’s not because you’re lazy—it’s because the strategy you’re following isn’t made for service businesses. Here’s what to do instead.
Adam Thompson • Sep 11, 2024 • 5 Minute Read

You start the week thinking,
“I should post something.”
You open up Instagram or LinkedIn.
Maybe jot a few ideas down.
Try to come up with something fresh.
Then you either post something random…
or close the tab and tell yourself you’ll get to it tomorrow.
But tomorrow turns into next week.
And before long, you’re saying things like:
“I just haven’t had time.”
“I need to figure out my niche.”
“I should probably hire someone.”
And under all of that?
Shame. Frustration. Self-blame.
Here’s what I want you to know:
An ironclad content strategy will remove all your guesswork and uncertainty.
Most Content Advice Isn’t Built for Service Businesses
If you’re a coach, consultant, agency owner, or local service provider, your business is nothing like an influencer brand or ecomm store.
But most of the content strategies out there are built for creators or online businesses with unlimited time and viral goals.
You don’t need more hacks.
You don’t need more reels.
You don’t need to “show up every day.”
You need a system that matches how you run your business.
What That Looks Like in Practice
Instead of a 30-day content calendar you’ll abandon by day 3…
You need a simple rhythm that does the heavy lifting for you.
Here’s what we build for our clients:
1 post a week that hits a real pain point their ideal client is stuck in
1 post that shows how they solve it (proof, story, or explanation)
1 post that tells people how to work with them
That’s it.
3 posts a week.
Built around a clear message.
Repurposed across multiple platforms.
Backed by a system that makes it easy to stay consistent—without burning out.
And when it’s done right, those posts lead to…
More inquiries
Higher-quality leads
Shorter sales calls
And zero need to chase trends
You Don’t Need to Post More. You Need to Post Smarter.
Content doesn’t work just because it’s helpful.
It works when it’s:
Directed at the right person
Connected to a clear offer
Part of a repeatable system
Designed to guide—not just educate
That’s what we do for local service businesses.
We build done-for-you content and ad systems that get real results.
Not just engagement. Not just likes.
Booked calls. Paid invoices. Actual momentum.
Ready to Make Content a Growth Tool Instead of a Chore?
Let’s build your system—so you never have to wonder what to post, who you’re talking to, or whether it’s even working.
Book a free strategy session here.
We’ll show you what your content’s missing—and how we’d make it work like a machine.